Make Every Pixel Count: Effective Use of Graphics and Multimedia
Start With Purpose, Not Decoration
Before you add a chart, photo, or video, state its job in one sentence: explain, persuade, or delight. If it doesn’t advance comprehension or emotion, cut it. Comment with one visual on your site that has a job—and one you removed.
Start With Purpose, Not Decoration
Use size, spacing, and contrast to emphasize what matters first, second, and third. Headlines guide the eye, captions anchor context, and callouts spotlight key insights. Share a screenshot of your current layout, and we’ll suggest two hierarchy tweaks.
Design Principles That Amplify Meaning
Meet or exceed WCAG contrast ratios for text and key graphics. Prefer color-blind–safe palettes and avoid color as the only signal. Post your brand colors below, and we’ll propose one accessible pairing for charts or interface states.
Design Principles That Amplify Meaning
Choose legible type, limit font families, and give generous white space so visuals breathe. Apply Tufte’s data-ink principle: remove nonessential lines, shadows, and 3D effects. Share a chart you simplified; what elements did you subtract without losing meaning?
Multimedia That Educates and Persuades
Use subtle motion to indicate state changes, confirm actions, or reveal relationships. Favor brief durations and gentle curves; honor prefers-reduced-motion. Show us a micro-interaction you love, and we’ll explain why it works through the lens of cognitive feedback.
Multimedia That Educates and Persuades
Hook in five seconds, frame the problem, demonstrate the solution, deliver payoff, then invite action. Add burned-in captions for silent autoplay. Post your script outline, and we’ll help refine the hook and payoff for clearer, quicker retention.
Pick formats that fit the content
Use SVG for icons and line art; WebP or AVIF for photos; MP4 (H.264) or VP9/AV1 for video. Provide fallbacks and test poster frames. Comment with one heavy asset on your site, and we’ll suggest a leaner format alternative.
Responsive images and lazy loading
Serve appropriately sized images with srcset and sizes, and defer offscreen media with lazy loading. Prioritize LCP elements and preconnect to your CDN. Share your lighthouse score, and we’ll recommend two changes to reduce visual load time.
Compression, caching, and delivery strategy
Compress images thoughtfully, transcode videos efficiently, and enable Brotli or gzip. Set smart cache headers and leverage a CDN. Preload critical assets. Tell us your hosting setup, and we’ll propose a quick win for consistent media performance.
Storytelling With Data Visualizations
Use bars for comparison, lines for trends, and scatterplots for relationships. Avoid 3D pie charts and misleading scales. Share your dataset’s key question, and we’ll recommend a visualization that answers it directly, with minimal cognitive friction.
Accessibility and Inclusion by Default
Describe the purpose, not just appearance: what should a non-sighted reader learn? Provide transcripts and captions for audio and video. Paste one image description below, and we’ll help refine it for clarity and usefulness.